Cover of Public relations, Edward L. Bernays and the American scene; annotated bilbiogrpahy of, and reference guide to writings by and about Edward L. Bernays from 1917 to 1951 () (Photo credit: Wikipedia)
No serious sociologist any longer believes that the voice of the people expresses any divine or specially wise and lofty idea. The voice of the people expresses the mind of the people, and that mind is made up for it by the group leaders in whom it believes and by those persons who understand the manipulation of public opinion. It is composed of inherited prejudices and symbols and clichés and verbal formulas supplied to them by the leaders. Edward Bernays
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